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Content Marketing Blueprint
Table of Content:
Introduction
Chapter 1 – Developing Your Content Marketing Strategy
The Content Marketing Ecosystem
The Six Parts of the Recurring Content Ecosystem
High-Quality Front End Content
Provide an Opt-In Offer
An Email Onboarding Sequence
An Initial Conversion Opportunity
A Follow-up Sequence
Another Conversion Opportunity
The Four Parts of the Asset Ecosystem
A High-Quality Long-Form Content Asset
An Initial Engagement Opportunity
An Initial Conversion Opportunity
A Follow-Up Email Sequence
Chapter 2 – Finding Your Audience
Why You Need a Customer Avatar
Assessing Perspective
Assessing Capabilities
Assessing Profit Potential
Chapter 3 – Making the Right Offers
CONTENT MARKETING BLUEPRINT
4
Developing the Right Offer
Get the Facts
Simplify
Review
Chapter 4 – Creating Your Content
The Five Pillars of Content Creation
Simplicity
Specificity
Serendipity
Discipline
Content Delegation
Creating Recurring Content
Choosing Your Front-End Content Themes
Build an Opt-In Offer
Build an Onboarding Sequence
Make Sales Offers
Follow-up with Your Prospects
Creating Your Content Assets
Clarify Your Concept
Build an Outline
Building Out the Content
Leveraging the Asset
A Word on SEO
Chapter 5 – Distributing Your Content
CONTENT MARKETING BLUEPRINT
5
Email Marketing
Utilizing Social Media
YouTube
Google+
Conclusion
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